Too Much AI Personalization: The Illusion of Care

The appetite to leverage AI personalization into marketing processes is growing, but in the rush towards efficiency, businesses can cross a hard line between being helpful and appreciated by customers, to alienating them instead.

Is AI Shame Holding Your Small Business Back?

A new survey reveals that ‘AI Shame’ is causing a growing readiness gap: Those who should be embracing the powerful benefits of AI are often the least likely to integrate it or approve for business use.